Omi was the leading dating app in Indonesia, with around 13.5 million downloads in 2023. It was followed by Litmatch and TanTan, which recorded about 8.7 million and 5.5 million downloads, respectively.
The rising tide of Indonesia’s online dating industry
The rise of technology and the internet have transformed how dating and relationships are approached in Indonesia. Online dating has become an alternative to traditional dating for many Indonesians. Indonesian users see online dating as a means to connect with people outside their social circle. A recent study revealed that online dating users in Indonesia are quite confident about finding a partner on dating apps. With the number of online dating users showing an increasing trend, it is estimated that the online dating industry in Indonesia will continue to grow in the coming years.
How do Indonesian users perceive premium online dating services?
In line with the increased confidence in finding a partner on online dating apps, many users have shown greater willingness to invest in premium subscriptions on these apps. The main expectation of subscribing to premium dating app services among users was to enhance their profiles to appear more trustworthy and credible online. When it comes to paying for premium services on dating apps, most Indonesian users opt for more affordable options.
Leading dating apps in Indonesia in 2023, by downloads
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AppMagic. (March 26, 2024). Leading dating apps in Indonesia in 2023, by downloads (in millions) [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1366529/indonesia-leading-dating-applications-by-downloads/
AppMagic. "Leading dating apps in Indonesia in 2023, by downloads (in millions)." Chart. March 26, 2024. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1366529/indonesia-leading-dating-applications-by-downloads/
AppMagic. (2024). Leading dating apps in Indonesia in 2023, by downloads (in millions). Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1366529/indonesia-leading-dating-applications-by-downloads/
AppMagic. "Leading Dating Apps in Indonesia in 2023, by Downloads (in Millions)." Statista, Statista Inc., 26 Mar 2024, https://www.statista.com/statistics/1366529/indonesia-leading-dating-applications-by-downloads/
AppMagic, Leading dating apps in Indonesia in 2023, by downloads (in millions) Statista, https://www.statista.com/statistics/1366529/indonesia-leading-dating-applications-by-downloads/ (last visited August 24, 2024)
Leading dating apps in Indonesia in 2023, by downloads (in millions) [Graph], AppMagic, March 26, 2024. [Online]. Available: https://www.statista.com/statistics/1366529/indonesia-leading-dating-applications-by-downloads/